Brand Strategy | Marketing | Content | Consulting


Brand Strategy

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Whether you are an existing brand in need of a refresh, or new on the scene, I can help you with crafting and presenting your unique company, service or personal brand to make a lasting impression.

Services include a competitive audit & custom consulting, brand identity & messaging, creative design for web & social channels, digital marketing, market alignment and more.

*I work with a number of Hotels, B&Bs, Airbnbs and individuals on overall brand packaging and digital marketing. Ask me more.

Social Media

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Social Media Marketing is a key component of any communications and marketing strategy. Brand voice, content and community engagement are important to the future of your growth. I often assess, refresh and train social media teams to find a more engaging and successful practice for them. Ask me more.

Services include digital marketing strategy, community management, digital influencer engagement, campaign development, copywriting, content creation, training and more.

*Multimedia social storytelling is a major part of my background, and has led to awards for campaigns including The New Yorker-Canadian Tourism interactive festival tour, the Four Seasons Pinnacle Award for best social media & communications, and the Travel + Leisure SMITTY for best hotel social media.

Creative Content

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Content is king and an integral part of your online branding, from you website to your digital media marketing. Whether I am personally creating content or design as part of a brand collaboration, or working with my team on a larger scale project, we can find the fun in telling authentic stories. Ask me more.

Services include creative direction, campaign ideation, copywriting, photography, videography, podcasts, web design (wordpress, shopify, wix, squarespace), live takeovers, and more.

Marketing Communications Strategy

As an an award-winning digital media, marketing and integrated communications executive with 15+ years of global experience in developing brands, campaigns and content for leading travel, hospitality, design, lifestyle, and media companies, I continue to consult with brands big and small, through my business Sonder Group. Having spent extensive time researching on the ground in various markets & local businesses, I take my uniquely curated knowledge and skills in identifying great brand stories- telling them through various mediums, committed to finding new ways to engage audiences authentically. This service is for ongoing representation and custom planning including marketing & communications plan, media relations, strategic partnerships, social media & content strategy, creative direction, and more. Ask me more.

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